Texto

Texto is a modern SMS messaging platform engineered specifically for the operational and compliance needs of Australian businesses. It provides a powerful yet remarkably simple solution for organizations of all sizes to send critical, time-sensitive, and promotional communications directly to their customers' mobile phones. At its core, Texto democratizes business texting by offering Australia's most affordable rate of just 3 cents per SMS, eliminating complex contracts, monthly minimums, and hidden fees that plague traditional providers. The platform is designed for universal accessibility, featuring an intuitive web interface that requires no training, alongside robust tools for technical users, including a comprehensive API and cutting-edge MCP (Model Context Protocol) server integration for AI agents. With a foundational commitment to privacy—ephemeral data storage and automatic message deletion—and built-in compliance tools like the OpenClaw skill, Texto ensures businesses can communicate efficiently, affordably, and responsibly. From sole traders to enterprise teams, Texto is the straightforward, reliable, and Aussie-operated gateway to effective customer engagement via the most direct channel available: SMS.

Unbeatable Transparent Pricing

Texto revolutionizes SMS costs for Australian businesses with a clear, pay-as-you-go model of just 3 cents per message. There are no monthly subscription fees, no mandatory minimum spends, and no hidden charges. Credits are purchased upfront and only deplete with each message sent, providing complete cost control and predictability. This model stands in stark contrast to typical providers who often bundle services with higher per-message rates and lock businesses into lengthy contracts, making Texto the most financially sensible choice for both occasional use and high-volume campaigns.

Intuitive Web Interface & Bulk Sending

The platform features a clean, user-friendly dashboard designed for immediate productivity. Users can compose messages, manage recipient lists—either by manual entry or convenient CSV upload—and send communications in seconds. The interface includes a real-time character counter and message part calculator, so you always know the cost before you hit send. Features like personalization tokens (e.g., {{FirstName}}) allow for tailored messaging at scale, while scheduling options provide flexibility to send messages at the optimal time without manual intervention.

Dedicated Australian Number & Two-Way Inbox

For businesses seeking a professional identity, Texto offers dedicated Australian mobile numbers for a flat monthly fee. This number becomes your branded channel for both sending and receiving messages, fostering trust and recognition. The integrated two-way inbox consolidates all customer replies into a single, conversational thread, enabling genuine dialogue. This is essential for confirming appointments, answering queries, and managing opt-outs directly within the platform, turning simple notifications into interactive communication tools.

Developer-Friendly API & AI Agent Integration

Beyond the web app, Texto is built for integration. Its robust API allows developers to seamlessly embed SMS capabilities into existing software, CRMs, and custom workflows for automated triggers like shipping notifications or OTP codes. Pioneeringly, Texto also offers an MCP (Model Context Protocol) server, allowing AI agents and assistants (like those built on Claude or other frameworks) to send SMS directly. This, combined with the OpenClaw skill, helps AI-generated messages stay compliant and optimized, future-proofing business communication strategies.

Appointment & Booking Reminders

Service-based businesses such as medical clinics, salons, vet practices, and mechanics can drastically reduce no-show rates with automated SMS reminders. Texto allows them to send timely confirmations and reminders a day before an appointment. Including a simple "Reply YES to confirm" call-to-action engages customers and provides instant verification. This use case improves operational efficiency, fills last-minute cancellations, and enhances the customer experience with minimal administrative effort.

Marketing Campaigns & Promotional Blasts

Retailers, cafes, e-commerce stores, and event organizers can drive sales and foot traffic with targeted SMS marketing campaigns. Texto's bulk sending and personalization features enable businesses to announce flash sales, new product launches, exclusive offers, or event invitations directly to a subscribed audience. With SMS open rates exceeding 98%, this method ensures promotional messages are seen almost instantly, delivering a far higher ROI than email or social media for time-sensitive offers.

Operational Notifications & Alerts

Businesses can keep customers informed with critical, non-promotional notifications. This includes delivery updates for logistics companies, security alert verifications for banks, service outage announcements for utilities, or pick-up reminders for schools and childcare centers. Texto's reliability and speed ensure these important messages are delivered promptly, providing value and peace of mind to customers while reducing inbound support calls for the business.

Internal Team Communications & Alerts

Texto is also effective for internal operations. Managers can quickly notify shift workers of schedule changes, IT departments can send system downtime alerts to staff, or security teams can trigger emergency broadcast messages. Using a dedicated number for these alerts ensures they are taken seriously and seen immediately, providing a reliable fallback channel that doesn't rely on employees checking email or specific work apps.

How does billing work with Texto?

Texto uses a simple prepaid credit system. You purchase SMS credits upfront at a rate of 3 cents per credit (one credit equals one SMS part). There is no monthly fee or commitment. You only pay for the messages you actually send. Credits are deducted from your balance with each outgoing message, and you can top up your account anytime. Credits expire 12 months after purchase, and you can monitor your balance easily from your account dashboard.

Do I need a dedicated number to start sending?

No, you can start sending immediately using your own verified mobile number. This is perfect for testing the service and low-volume use. A dedicated Australian number is an optional upgrade for $15 per month, which is recommended for businesses sending at scale, as it provides a consistent sender ID, allows you to receive replies into a dedicated inbox, and helps build brand recognition with your customers.

Is Texto compliant with Australian spam laws?

Yes, compliance is a cornerstone of the Texto platform. The service is designed to help you adhere to the Spam Act 2003. It includes mandatory opt-out handling (replying "STOP" automatically unsubscribes a number), requires clear sender identification, and facilitates permission-based marketing. The integrated OpenClaw skill for AI agents further assists in crafting compliant message content.

Can I import contacts from a CSV file?

Absolutely. Texto simplifies bulk messaging by allowing you to upload recipient lists directly from a CSV file. You can map columns from your spreadsheet to fields like phone number, first name, and last name. These fields can then be used for personalization within your message body using merge tags (e.g., {{FirstName}}), making it easy to send personalized messages to thousands of contacts in just a few clicks.

Texto offers a transparent and straightforward pricing model with two core components:

Pay-As-You-Go SMS Credits: The base cost for sending is 3 cents per SMS (per 160-character message part). There is no monthly fee for this service. You simply purchase credits upfront, which are then deducted as you send messages. This model has no monthly minimums and includes full access to the web interface, API, and MCP server.

Dedicated Australian Number: For businesses that want a dedicated sender ID and two-way messaging capabilities, a dedicated mobile number is available for a flat fee of $15 per month. This includes a dedicated inbox for managing conversations and the ability for customers to reply directly to your messages.

Every new account receives 5 free SMS credits to send test messages with no credit card required, allowing you to evaluate the platform's features and delivery reliability before making any financial commitment.