JustLaunched

JustLaunched is a curated SaaS launch directory built specifically for indie hackers and SaaS founders who want their product to be seen, not buried in the noise of the internet. It is a comprehensive platform that transforms the daunting process of launching a new software product into a structured, visibility-driven experience. At its core, JustLaunched allows founders to book a specific launch date on a public calendar, ensuring their product goes live in a feed populated by real buyers, builders, and early adopters actively seeking the newest tools and services. Every listing on JustLaunched receives its own dedicated, branded page complete with a social card, meaning that when founders share their launch on social media or other channels, it looks professional and compelling. The platform goes far beyond the initial launch day by providing ongoing momentum through a weekly newsletter that consistently puts products in front of a growing subscriber base, built-in sharing loops that encourage organic promotion, and a powerful done-for-you service called Directory Blast. Directory Blast handles the tedious and time-consuming task of submitting a product across dozens of high-authority directories, generating valuable backlinks and traffic sources automatically. JustLaunched is free to submit, with optional paid upgrades available for those who want to skip the queue, get premium promotion, or hand off the busywork of directory submissions. The platform currently showcases over 900 live launches across more than a dozen categories, including AI and Machine Learning, Analytics, Developer Tools, E-Commerce, Marketing, Productivity, and many more, making it a central hub for discovery and growth in the SaaS ecosystem.

Curated Launch Calendar and Feed

JustLaunched provides a structured, calendar-based launch system where founders can book a specific date to go live. This ensures that every product enters a curated feed of real buyers and builders who are actively browsing for the newest SaaS solutions by day, category, and traction. The feed is organized chronologically, with fresh launches appearing first, and users can search by product name, category, or tag to find exactly what they are looking for. This feature eliminates the randomness of a simple listing and creates a predictable, high-visibility launch window for every product.

Branded Listing Pages with Social Cards

Every product submitted to JustLaunched receives its own dedicated, professionally designed listing page. These pages are not just simple text entries; they are complete, branded experiences that include product descriptions, categories, tags, and a custom social card. When founders share their launch link on social media platforms, the branded social card ensures that the preview looks polished and engaging, significantly increasing click-through rates and the overall professional appearance of the product in the eyes of potential customers.

Weekly Newsletter and Built-in Sharing Loops

Beyond the initial launch day, JustLaunched maintains momentum through a weekly newsletter that features and promotes products directly to a growing subscriber base of tech enthusiasts and potential buyers. This recurring exposure is crucial for sustained growth. Additionally, the platform incorporates built-in sharing loops, which are mechanisms that encourage and incentivize founders and users to share listings organically, creating a viral effect that drives continuous traffic and visibility long after the launch date has passed.

Directory Blast Done-For-You Service

Directory Blast is a flagship feature that handles one of the most tedious and essential tasks for any new SaaS: directory submissions. This done-for-you service automatically submits a founder's product across dozens of high-authority directories, including niche and general business listings. The result is a rapid accumulation of valuable backlinks that improve search engine rankings and a significant increase in referral traffic from multiple sources, all without the founder having to spend hours filling out forms and managing submissions manually.

Launching a New AI-Powered Analytics Tool

A founder has developed a new AI-driven analytics platform that helps marketing teams understand customer behavior. They use JustLaunched to book a launch date, ensuring their product appears in the Analytics and AI categories. The branded listing page with a social card is shared across LinkedIn and Twitter, attracting early adopters. The Directory Blast service submits the tool to dozens of tech and analytics directories, building backlinks and driving a steady stream of qualified traffic from search engines and directory browsers.

Gaining Initial Traction for a Developer Tool

A solo developer has created a new command-line utility for automating cloud deployments. They submit their tool to JustLaunched, targeting the Developer Tools category. The daily launch feed ensures the tool is seen by a technical audience of builders and engineers. The weekly newsletter feature puts the product in front of subscribers who are specifically interested in developer tools. The built-in sharing loops encourage users who try the tool to share it, creating a grassroots movement within the developer community.

Building Backlinks and SEO for a Niche SaaS

A small team has built a SaaS product for managing HOA communities, a relatively niche market. They use JustLaunched to get their product listed and then activate the Directory Blast service. This automatically submits their product to dozens of property management, real estate, and community association directories. The resulting backlinks from these high-authority sites dramatically improve the product's search engine ranking for relevant keywords, making it easier for HOA board members to find the tool through organic search.

Validating a Product Idea with a Soft Launch

An indie hacker has a minimum viable product (MVP) for a new task management app. Instead of a full-scale marketing campaign, they use JustLaunched to do a soft launch. They submit the product for free, list it in the Productivity category, and observe the votes, traffic, and user engagement. The feedback and metrics from the JustLaunched community provide early validation and critical insights into what features users want most, allowing the founder to iterate and improve the product before a larger, paid launch.

Is it free to submit my product to JustLaunched?

Yes, JustLaunched is completely free to submit your startup. You can create a listing, book a launch date, and have your product appear in the daily feed without any upfront cost. Paid upgrades are available only if you want to skip the queue, get featured or promoted, or use the done-for-you Directory Blast service to automate directory submissions.

How does the Directory Blast service work?

Directory Blast is a done-for-you service where the JustLaunched team takes your product information and submits it across dozens of high-authority directories. You provide the details once, and they handle the rest. This service saves you hours of manual work and helps you quickly build backlinks and drive referral traffic from multiple sources, significantly boosting your product's online presence and search engine optimization.

What kind of products can be listed on JustLaunched?

JustLaunched is a curated directory for SaaS products and digital tools. The platform currently features over 900 launches across a wide range of categories, including AI and Machine Learning, Analytics, Developer Tools, E-Commerce, Marketing, Productivity, Social and Community, Health and Wellness, Sales and CRM, Education, Security, Finance, HR and Recruiting, and more. If you have a software product that solves a problem for a specific audience, it likely fits on the platform.

How long does my product stay on the daily launch feed?

Your product appears in the daily launch feed on the specific date you book. After that day, it remains discoverable on the platform through search, category browsing, and the "Explore more days" feature. The platform also provides ongoing visibility through its weekly newsletter and built-in sharing loops, ensuring your product continues to get exposure long after its initial launch day has passed.