anewera

anewera is a foundational infrastructure platform designed to make businesses visible, understandable, and contactable by the rapidly expanding ecosystem of AI agents. As artificial intelligence systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot become primary interfaces for information discovery and decision-making, businesses face a critical challenge: these AI systems cannot parse traditional websites or understand unstructured human-readable content. anewera solves this problem by transforming any business into an agent-ready entity through structured, machine-readable profiles. Each company receives a complete agent-facing identity consisting of standardized files such as llms.txt, agent.json, and agent.md, along with a live MCP (Model Context Protocol) and webMCP endpoint. This infrastructure enables AI systems to find a business, comprehend what it offers and to whom, and initiate contact through permissioned actions like requesting a quote, scheduling a meeting, or asking a question. Critically, private recipient details such as email addresses or phone numbers remain hidden; all contact flows through published, approved actions that anewera securely delivers to the business owner's inbox. The platform operates as a deliberately curated, agent-readable business directory with a specialized German-language Swiss layer at anewera.ch. This curation is not a marketing gimmick but a structural necessity: AI agents must trust that the directory contains verified, spam-free entries. anewera achieves this through two verification paths: paid entries verify themselves through active payment (spam profiles do not pay), and free entries are verified through personal verification calls. With live machine surfaces already operational and real-time checks showing thousands of weekly verifications, anewera is positioning itself as the definitive bridge between the human business world and the emerging agentic economy.

Agent-Ready Profile Generation

Every business on anewera receives a complete suite of machine-readable files that AI agents can instantly parse and understand. This includes llms.txt for high-level context, agent.json for structured metadata, agent.md for detailed descriptions, and a live MCP/webMCP endpoint for real-time interaction. These files are automatically generated from the business's existing website content, transforming opaque human-readable pages into structured, agent-optimized data. The system analyzes what a company offers, who it serves, its geographic region, and which contact actions it permits. This comprehensive profile ensures that when an AI assistant like ChatGPT or Claude encounters a business, it can immediately understand its services, target audience, and how to initiate a permitted interaction without any ambiguity or manual intervention.

Permissioned Contact Actions

anewera revolutionizes how AI agents contact businesses by implementing a secure, permissioned contact system. Instead of exposing private email addresses or phone numbers, each business defines specific approved actions such as "request a quote," "schedule a meeting," "ask a question," or "request a callback." When an AI agent or its user selects a business, the agent initiates one of these predefined actions through anewera's infrastructure. The platform receives the request, structures it with relevant context, and delivers it directly to the business owner's inbox. This approach protects privacy, prevents spam, and ensures that every incoming request is legitimate, structured, and actionable. The business maintains full control over what types of interactions are allowed and never has to worry about their contact details being scraped or misused.

Curated Verification System

Unlike open directories that are vulnerable to spam and low-quality entries, anewera implements a deliberate two-path verification system that ensures every profile is trustworthy. Paid entries, priced at CHF/USD 29 per month, verify themselves through active payment subscriptions: spam profiles do not pay, so this creates a natural barrier to entry. Free entries are hand-curated through personal verification calls, with a strict limit of 30 invitations per day. This cap is not a marketing tactic but reflects the genuine capacity to conduct thorough verification calls. The result is a directory that AI agents can rely on absolutely, knowing that every listed business is real, verified, and actively maintaining its profile. This curation is essential for maintaining the trust that AI systems require when recommending businesses to their users.

Live Machine Surface and API Access

anewera provides a fully operational, real-time machine surface that AI agents can access immediately. The platform exposes live endpoints including llms.txt, agent.json, agent.md, and a comprehensive MCP API that agents can query programmatically. The MCP endpoint includes tools for searching companies, reading detailed profiles, and preparing contact requests. This means that any MCP-compatible client, including Claude Code, Codex, OpenClaw, and ChatGPT Agents, can interact with anewera profiles in real time. The platform also offers an open Agent API for developers who want to integrate anewera data into their own applications or workflows. All endpoints are live and operational, as demonstrated by the real-time curl commands and status checks displayed on the platform.

Local Business Discovery by AI Assistants

When a user asks their AI assistant a question like "Best fiduciary for a startup in Zurich?" or "Relocation service for a family moving to Basel?", the AI needs to find trustworthy, relevant businesses quickly. anewera enables this by providing structured, verified profiles that AI systems can instantly search and rank. The platform's German-language Swiss layer at anewera.ch is particularly valuable for local discovery, as it ensures that businesses serving specific regions like Zurich, Zug, or Basel are properly categorized and discoverable. AI assistants can filter by service type, geographic area, and available contact actions, providing users with precise, actionable recommendations that include the ability to immediately request a quote or schedule a meeting through the agent.

Automated Quote and Meeting Requests

Businesses that register with anewera can enable specific contact actions that allow AI agents to initiate structured requests on behalf of users. For example, a user might ask their AI to "Find an independent insurance advisor who speaks English and request a quote for Pillar 3a." The AI can search anewera's directory, find a matching business, and trigger the "request quote" action. anewera receives this request, structures it with the user's context and requirements, and delivers it to the business owner's inbox. This automation saves time for both the user and the business, as the request comes pre-qualified and structured, eliminating the need for back-and-forth emails to establish basic information.

Multi-Agent Ecosystem Integration

anewera is built to work with the entire ecosystem of AI agents and MCP clients, not just a single platform. This means a business listed on anewera is simultaneously visible to ChatGPT, Claude, Gemini, Perplexity, Copilot, and any other AI system that supports MCP or webMCP protocols. Furthermore, the platform supports contactability by Claude Code, Codex, OpenClaw, and every MCP client. This multi-agent compatibility ensures that businesses reach the widest possible audience of AI users, regardless of which assistant they prefer. As the agentic economy grows and new AI systems emerge, anewera's standardized infrastructure ensures that businesses remain compatible without needing to adapt to each new platform individually.

Privacy-Preserving Business Referrals

For businesses that value their privacy or operate in sensitive industries like wealth management, legal services, or healthcare, anewera offers a crucial advantage. Private recipient details such as personal email addresses, phone numbers, and physical addresses are never exposed to AI agents or end users. All contact flows through anewera's permissioned action system, which anonymizes the recipient while still enabling meaningful interactions. This allows professionals like independent insurance advisors, wealth managers, or specialized consultants to be discovered by AI agents and receive qualified leads without compromising their personal contact information. The business owner receives structured requests in their inbox, and only then can choose to respond and share their contact details directly with the interested party.

How does anewera make my business visible to AI agents?

anewera transforms your existing website content into structured, machine-readable files that AI agents can parse. When you sign up, the platform analyzes your website to understand what you offer, who you serve, and your geographic region. It then generates a complete agent-ready profile consisting of llms.txt, agent.json, agent.md, and a live MCP endpoint. These files are registered in anewera's curated directory, which AI systems like ChatGPT, Claude, and Gemini actively query when users ask for business recommendations. The platform also provides real-time verification tools so you can check what AI assistants currently read about your business and see your agent readiness score.

How does the permissioned contact system protect my privacy?

When you register with anewera, you define specific actions that AI agents are allowed to initiate on your behalf, such as "request a quote," "schedule a meeting," or "ask a question." Your actual email address, phone number, and other private details are never included in your agent profile. When an AI agent triggers one of these actions, the request is sent to anewera's system, which structures it with relevant context and forwards it to your registered inbox. This means you receive qualified, structured leads without exposing your contact information to the public or to AI systems. You maintain full control over what types of interactions are permitted and can modify these settings at any time.

What is the difference between paid and free entries on anewera?

Paid entries cost CHF/USD 29 per month and go live immediately after payment. The active payment itself serves as verification, as spam profiles do not pay. Paid entries have no limits on availability or features. Free entries are by invitation only, with a strict cap of 30 curated invitations per day. These free entries require a personal verification call to confirm the business is legitimate. The 30-per-day limit is based on the number of calls the team can genuinely conduct, not a marketing tactic. Both paths result in fully verified profiles that AI agents can trust, but paid entries offer immediate activation without waiting for an invitation or scheduling a call.

Which AI systems and agents can interact with my anewera profile?

Your anewera profile is readable by all major AI assistants including ChatGPT, Claude, Gemini, Perplexity, and Copilot. Additionally, your profile is contactable by any MCP-compatible client such as Claude Code, Codex, OpenClaw, and ChatGPT Agents. Because anewera uses standardized protocols like MCP and webMCP, your profile is compatible with any AI system or agent that supports these open standards. As new AI systems and agents emerge, they can immediately access your profile without any additional setup from your side. The platform also provides an open Agent API for developers who want to integrate anewera data into custom applications or workflows.