Formly

Formly is a next-generation form-building platform designed to bridge the gap between artificial intelligence and practical data collection. At its core, Formly allows teams to create polished, high-converting forms without ever starting from a blank page. Instead of wrestling with templates or struggling to remember which field types to include, users can simply describe the outcome they want in a natural conversation with any major AI agent, including Claude, ChatGPT, Cursor, Codex, or OpenClaw. The AI interprets the goal, drafts the questions, selects appropriate field types, and structures a logical page flow. Once generated, every form opens in a full visual editor where users can fine-tune every detail, from branding to conditional logic. Formly is built for product managers, HR teams, marketers, developers, and anyone who needs to collect structured responses from users, applicants, customers, or event attendees. The platform supports unlimited forms and submissions, offers GDPR-compliant hosting in Europe, and does not use cookies or track respondent data. Whether you need a simple feedback survey, a multi-page job application with resume uploads, or a complex lead qualification form with answer piping, Formly transforms a simple chat message into a live, professional form in seconds. The result is a tool that prioritizes speed, flexibility, and data privacy, making it ideal for modern teams that want answers, not just forms.

AI-Powered Form Generation from Chat

Formly eliminates the friction of traditional form builders by letting users create entire forms through natural language. After a one-time connection to your preferred AI agent, you simply describe the outcome you need, such as "create a job application form with a resume upload" or "show me this week's responses to the signup form." The AI agent generates a complete draft with questions, field types, and page flow, which you can review and publish immediately. This feature dramatically reduces form creation time from hours to seconds, making it ideal for teams that need to iterate quickly or respond to changing requirements.

Full Visual Editor with Drag-and-Drop Blocks

While AI handles the initial draft, Formly provides a comprehensive visual editor that gives users complete control over the final form. The editor supports drag-and-drop blocks for every common input type, including text fields, dropdowns, matrices, phone numbers, email addresses, file uploads, signatures, ratings, and more. Users can rearrange blocks freely, add new pages, apply custom branding, and see a real-time preview of how the form will appear to respondents. This combination of AI speed and manual fine-tuning ensures that every form meets exact specifications without requiring any coding knowledge.

Conditional Logic and Answer Piping

Formly enables sophisticated personalization through conditional logic and answer piping. With conditional logic, you can show or hide specific questions based on previous answers, creating dynamic forms that adapt to each respondent. Answer piping allows you to insert a respondent's earlier answers into later questions, making the experience feel tailored and conversational. For example, a form can greet a user by their first name, reference their selected options, or generate personalized follow-up questions. These features increase completion rates by reducing friction and making every interaction feel relevant.

Multi-Page Flows and Analytics

For longer surveys, applications, or assessments, Formly supports multi-page forms that break complex collections into focused, digestible steps. Each page can have its own set of questions, conditional rules, and branding, helping respondents maintain focus and reducing abandonment. Beyond creation, Formly provides robust analytics including total submissions, completion rates, average ratings, and breakdowns of common responses. Users can view these analytics directly in the dashboard or ask their AI agent to summarize results in chat. Webhooks and email notifications ensure that every submission triggers immediate action in your workflow.

Job Application and Applicant Screening

HR teams and recruiters can use Formly to build comprehensive job application forms that include resume uploads, cover letters, skill assessments, and demographic questions. By describing the role and screening criteria in chat, the AI generates a tailored application flow that asks relevant questions and uses conditional logic to show follow-ups based on experience level. Multi-page forms keep applicants engaged, while answer piping allows for personalized communication. Submissions can be sent directly to an ATS via webhook, and analytics provide a clear overview of applicant volume and completion rates.

Customer Feedback and Product Research

Product managers and customer success teams can deploy feedback surveys, NPS polls, and beta testing forms in minutes. By telling the AI agent to "create a feedback survey for our beta users," Formly generates a form with rating scales, open-ended questions, and file uploads for screenshots. Conditional logic ensures that dissatisfied users are prompted for more detail, while satisfied users are asked for referrals. Analytics reveal the most common requests, average ratings, and completion rates. Responses can be piped into a CRM or database, ensuring that customer insights drive product decisions immediately.

Event Registration and Lead Generation

Marketing teams can create event signup forms, webinar registrations, and lead capture forms without any technical overhead. The AI drafts questions for name, email, company, role, and specific interests, then organizes them into a clean, branded form. Conditional logic can qualify leads by showing additional questions based on company size or industry. File uploads allow attendees to submit headshots or logos for virtual badges. Each submission triggers an email notification and a webhook to the CRM, ensuring that no lead falls through the cracks. Embedding the form on a landing page or sharing a short link makes distribution effortless.

Internal Surveys and Employee Feedback

HR departments and team leads can use Formly for employee engagement surveys, pulse checks, performance reviews, and anonymous feedback collection. The AI can generate a survey based on specific goals like "measure team morale" or "gather ideas for our offsite." Multi-page flows keep surveys manageable, while conditional logic ensures that managers see different questions than individual contributors. Signature fields can be used for acknowledgments, and file uploads allow employees to submit documents. Because Formly is GDPR-compliant and hosted in Europe, it meets strict data privacy requirements for employee information.

How does Formly connect to AI agents like Claude or ChatGPT?

Connecting Formly to your preferred AI agent requires a one-time setup that takes about two minutes. You authorize the agent to access Formly through an API or MCP integration. Once connected, you can simply type requests in natural language, such as "create a feedback survey" or "show me this week's responses," and the agent will generate or retrieve the corresponding form data. This integration works with Claude, ChatGPT, Cursor, Codex, OpenClaw, and n8n, giving you flexibility to use your preferred assistant.

Can I edit a form after the AI generates it?

Yes, absolutely. Every form generated by AI opens directly in Formly's full visual editor, not a locked template. You can drag and drop blocks, add or remove questions, change field types, reorder pages, apply custom branding, and adjust conditional logic. The AI draft is a starting point, not a final product. You have complete control to fine-tune every detail until the form matches your exact requirements.

Is Formly compliant with data privacy regulations like GDPR?

Yes, Formly is GDPR compliant and hosts all data in Europe. The platform does not use cookies or track respondent behavior in any way. Your form responses remain your property, and Formly does not access or analyze respondent data for its own purposes. This makes Formly suitable for collecting sensitive information such as job applications, employee feedback, or health-related data that requires strict privacy protections.

What happens to form submissions after they are collected?

Every submission is recorded in Formly's dashboard, where you can view individual responses, analyze aggregate data, and monitor completion rates. You can also configure webhooks to push each submission to any service that accepts HTTP requests, such as a CRM, database, or custom application. Email notifications can be sent to specified recipients each time a submission arrives. Additionally, you can ask your connected AI agent to summarize responses, identify trends, or provide a full breakdown of the data, all within the chat interface.

Formly offers one simple plan with unlimited forms and unlimited submissions. You can cancel anytime with no long-term commitment. The plan includes access to AI-powered form generation, the full visual editor, all block types (including signatures, file uploads, and ratings), conditional logic, answer piping, multi-page flows, custom branding, embedded forms, analytics, webhooks, email notifications, and GDPR-compliant hosting in Europe. There are no hidden fees, per-submission charges, or feature gates. Users can start creating forms immediately and scale without worrying about hitting limits or upgrading to more expensive tiers.