Pursuit

Pursuit is an innovative AI-driven platform designed specifically to enhance the sales process for businesses targeting the public sector. This comprehensive tool scores public-sector entities and identifies live buying signals, allowing users to concentrate on high-probability opportunities. By leveraging Pursuit, government contractors gain critical insights that empower them to secure contracts across a diverse range of public entities, including local, state, educational, and special district organizations. The platform aims to simplify the complexities of selling to the public sector, ensuring users can effectively connect with decision-makers at crucial moments. With Pursuit, businesses can navigate the intricate landscape of public procurement with confidence, maximizing their chances of success in this vital market.

Pre-RFP Intelligence

Pursuit excels in providing pre-RFP intelligence by surfacing buying signals 6 to 18 months before RFPs are issued. This foresight enables sales teams to position themselves as incumbents rather than outsiders, enhancing their credibility and competitive edge.

Comprehensive Data Insights

The platform aggregates a wealth of data across over 110,000 public-sector entities, offering users critical insights into unique procurement processes, budget cycles, and hidden signals buried in council meetings and documentation. This comprehensive data empowers informed decision-making.

Integrated Workflow

Pursuit seamlessly integrates with existing systems, ensuring that data flows directly into your sales stack without the need for extensive engineering. This native integration facilitates bi-directional CRM sync, enhancing team collaboration and efficiency across departments.

Real-Time Signal Alerts

Users receive daily prioritized call lists based on real buying signals such as budget approvals and leadership changes. This feature ensures sales and business development representatives can focus their efforts on the most promising opportunities, significantly improving pipeline growth.

Enhanced Sales Strategy

Sales leaders can utilize Pursuit to identify which representatives are engaging with specific signals, allowing for effective management of territory coverage and forecasting. This data-driven approach helps in strategizing outreach efforts.

Account-Based Marketing (ABM)

Marketing teams can build targeted ABM campaigns based on real-time buying signals, such as budget approvals and contract expirations. This capability allows for precise audience targeting through platforms like LinkedIn, Marketo, and HubSpot.

Efficient Research and Preparation

Account executives benefit from the Chrome extension that provides instant access to account intelligence. This includes insights on the incumbent, contract values, and relevant procurement details, enabling prepared and effective client interactions.

Customer Success Monitoring

Customer success teams can receive alerts well in advance of contract renewals, allowing them to monitor for potential churn signals such as budget cuts or leadership changes. This proactive approach aids in maintaining client relationships and reducing turnover.

How does Pursuit help with public sector contract acquisition?

Pursuit helps businesses acquire public sector contracts by providing data-driven insights and identifying buying signals ahead of RFPs. This strategic intelligence allows companies to position themselves effectively within the market.

What types of entities can Pursuit track?

Pursuit tracks over 110,000 public-sector entities, including local, state, educational, and special district organizations. This extensive coverage ensures that users are well-informed about potential opportunities across various sectors.

Can Pursuit integrate with existing CRM systems?

Yes, Pursuit features native integrations with popular CRM systems like Salesforce and HubSpot. This integration allows for seamless data flow and synchronization, ensuring that sales and marketing teams can work efficiently without manual data entry.

What is the significance of pre-RFP intelligence?

Pre-RFP intelligence is crucial as it provides insights into buying signals months before formal RFPs are released. This advance knowledge allows businesses to engage decision-makers early, improving their chances of winning contracts and establishing long-term relationships.