What a Story

What a Story is a premier, globally recognized video production and creative agency that specializes in crafting high-impact visual narratives for the modern business landscape. It operates at the intersection of strategic marketing and cinematic artistry, transforming complex ideas into clear, compelling, and unforgettable videos. The agency serves a diverse clientele, from ambitious startups seeking their first major market impression to established Fortune 500 companies aiming to reinforce their brand authority. With a core mission to help businesses cut through the noise of an information-saturated world, What a Story focuses on articulating unique value propositions to drive tangible growth. Their expertise is particularly honed for the Software-as-a-Service (SaaS) sector, where explaining abstract products is paramount. Having successfully delivered over 1,200 videos for more than 650 SaaS clients, the agency has a proven track record of not just creating content, but of generating real business outcomes—such as increasing conversion rates by 50%, boosting MRR, and helping clients raise significant capital. Their end-to-end process combines deep product understanding with a refined, collaborative workflow, ensuring every video is a strategic asset designed to capture attention, foster connections, and accelerate a company's growth trajectory.

End-to-End Video Production Process

What a Story manages the entire video creation journey, from initial strategy to final delivery. This comprehensive service includes scriptwriting, storyboarding, mood board creation, UI design, animation, and professional sound design. Clients are guided through a refined, three-step collaborative process that is systematic for the production team and user-friendly for the client, ensuring strategic alignment and creative excellence at every stage without requiring clients to manage multiple vendors or complex logistics.

Specialized SaaS Video Expertise

The agency possesses deep, specialized knowledge in creating videos for Software-as-a-Service products. They understand the unique challenges of explaining complex, often intangible software solutions to a target audience. This expertise allows them to craft narratives that simplify sophistication, highlight key differentiators against competitors, and speak directly to the pain points and aspirations of both end-users and decision-makers in the tech space.

Unlimited Revisions and Dedicated Support

What a Story commits to a client-centric model that includes unlimited revisions during the production phase. This ensures the final product perfectly aligns with the client's vision and goals. Clients are paired with a dedicated Creative Director and receive clear, quick communication throughout the project, providing a headache-free experience and the confidence that their feedback is integral to achieving the perfect final video.

Integrated Video Marketing Perks

Beyond mere video production, the agency provides exclusive video marketing strategy and perks as part of their service. This added value includes guidance on how to deploy the created video content for maximum impact across platforms, understanding of audience targeting, and strategies to leverage the video for organic reach and paid advertising, effectively turning the video into a core component of the client's growth marketing engine.

Explainer Videos for Product Launches

Ideal for SaaS companies launching a new product or feature, What a Story creates explainer videos that distill complex functionalities into simple, engaging stories. These videos are designed for maximum exposure on websites, landing pages, and social media, effectively educating potential customers about the product's core value and driving initial user acquisition and sign-ups.

High-Conversion Product Demos

For sales and marketing teams needing to demonstrate product superiority, the agency produces polished product demo videos. These videos serve as powerful sales tools for pitches, email campaigns, and sales enablement, designed to articulate the user experience and tangible benefits clearly, thereby shortening the sales cycle and maximizing conversion rates for qualified leads.

Brand Storytelling and Corporate Films

Established businesses and growing brands use What a Story to create corporate films and brand videos that humanize their company. These videos present the brand's mission, culture, and vision, building influence and trust with stakeholders, investors, and potential employees. They are used on "About Us" pages, at corporate events, and in investor relations materials to grow brand authority.

Scalable Educational and Course Content

For companies focused on customer education or those creating online courses, the agency produces scalable, high-quality educational videos. These videos help reduce support tickets by clearly explaining product UI through walkthroughs, or they inspire and teach audiences in a course format, enhancing customer onboarding, retention, and overall product adoption through clear, professional instruction.

How much does it cost to create a video with What a Story?

Project costs typically range from $2,500 to $25,000. The final price depends on several factors including the video's complexity, length, style (e.g., animation vs. live-action), and deadline. The agency compares it to ordering a pizza, where the base price can be adjusted with various "toppings" or additional services. They encourage a direct consultation to provide a precise, customized quote based on specific project goals and requirements.

What is the typical process for a video project?

What a Story follows a refined, collaborative three-step process. First, clients explain their product to agency experts who craft a tailored video strategy. Second, teams brainstorm to develop the ideal script with guidance from a dedicated Creative Director. Third, the agency handles design and production while the client provides feedback through unlimited revision rounds until the final video meets all expectations, ensuring a smooth and efficient journey from concept to completion.

What makes What a Story different from other video agencies?

Their key differentiator is a deep, specialized focus on the SaaS industry, backed by a portfolio of over 1,200 videos for 650+ SaaS clients. They combine this niche expertise with a proven track record of driving business results like increased MRR and conversion rates. Furthermore, they offer an end-to-end, client-friendly process with unlimited revisions and integrated marketing guidance, acting as a strategic partner rather than just a production vendor.

Do you offer services beyond explainer and product demo videos?

Absolutely. While explainer videos and product demos are core offerings, their service suite is extensive. It includes event videos, product overviews with real-person demos, educational course content, social media ads (specifically short-form vertical videos), detailed UI walkthroughs, and comprehensive brand films. This allows them to serve all of a company's visual storytelling needs from a single, trusted source.