Roundabout

Roundabout is an AI-powered platform to manage micro-influencer marketing across various niches.
August 14, 2024
Web App, Other
Roundabout Website

About Roundabout

Roundabout is a cutting-edge micro-influencer marketing platform designed to empower brands in finding and activating creators across various niches. Users benefit from its AI-driven insights for effective campaign planning, execution, and tracking, solving the complexities of influencer marketing with ease and transparency.

Roundabout offers flexible pricing plans tailored to accommodate different campaign needs. Each plan includes all-inclusive pricing, allowing users to manage costs based on influencer numbers and campaign content without any hidden fees, ensuring accessibility and value for brands looking to leverage influencer marketing effectively.

Roundabout features a user-friendly interface designed for a seamless campaign management experience. Its intuitive layout enables users to navigate efficiently through influencer discovery, campaign setup, and performance tracking, reinforcing a smooth workflow while maximizing their influencer marketing effectiveness.

How Roundabout works

Users begin their journey on Roundabout by signing up for free, accessing a database of creators filtered by niche and validated insights. They can then calculate campaign prices based on influencer engagement, create briefs using customizable templates, and activate campaigns while maintaining full control over the process, including performance tracking and adjustments.

Key Features for Roundabout

AI-Powered Influencer Discovery

Roundabout's AI-powered influencer discovery feature revolutionizes how brands find creators. It filters through over 100 niches, providing verified insights to ensure brands collaborate with authentic influencers, enhancing the overall quality and effectiveness of campaigns with data-driven choices that lead to better engagement and results.

Customizable Campaign Briefs

With Roundabout's customizable campaign briefs, brands can effectively communicate their campaign goals to influencers. This feature simplifies collaboration by providing detailed storytelling templates and guidelines, ensuring that influencers grasp the desired messaging and execute high-quality content aligned with the brand's objectives.

Performance Tracking Dashboard

Roundabout’s performance tracking dashboard enables brands to monitor their influencer campaigns effectively. This key feature offers real-time analytics on engagement and reach, allowing users to make data-driven adjustments during the campaign, ensuring optimized results and achieving desired marketing objectives swiftly.

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