Sentaiment

About Sentaiment

In the age of artificial intelligence, the narrative about your brand is no longer shaped solely by traditional media and search engines. It is being authored in real-time by large language models (LLMs) like ChatGPT, Claude, and Gemini. Sentaiment is the definitive AI brand perception platform, engineered to give marketing, communications, and PR agencies and teams unprecedented visibility and control over how these influential models represent their brands. The platform directly addresses a critical modern challenge: with 89% of B2B buyers using AI to research vendors, what AI says about you can make or break market opportunities. Sentaiment moves organizations from flying blind to operating with strategic clarity. It provides a comprehensive, automated audit of brand perception across the world's most prominent AI models, delivering not just insights but actionable, model-specific recommendations. By transforming opaque AI outputs into a clear roadmap for narrative alignment, Sentaiment empowers teams to proactively manage their brand's digital essence, correct misrepresentations, reinforce strengths, and ultimately shape the AI-driven stories that are already shaping the market.

Features of Sentaiment

Perception Audit & Echo Score

Sentaiment automates the complex process of auditing your brand's AI presence. It queries over ten major models, including ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama, using 50+ tailored brand scenarios. From this data, it generates your proprietary Echo Score—a unified metric that quantifies how clearly and consistently AI models describe your brand. This feature provides immediate visibility into narrative alignment, identifies critical gaps, and highlights which sources are most influential in shaping AI responses about your entity.

Model-Specific Suggested Actions

Moving beyond simple analytics, Sentaiment delivers precise, actionable guidance. For every identified discrepancy or opportunity, the platform provides model-specific Suggested Actions. These are prioritized steps that tell you exactly what to fix, update, or reinforce in your online content, headers, and schema markup. This turns insight into execution, offering clear copy and technical guidance to ensure your desired brand story is the one AI models learn and repeat, enabling fast correction of errors and strategic narrative shaping.

Executive Reporting & Trend Tracking

Sentaiment transforms raw data into stakeholder-ready intelligence. The platform automatically generates simple, exportable executive reports that summarize Echo Score trends, key drivers, top issues, and planned fixes. This feature provides a continuous, automated timeline of your brand's AI perception, allowing teams to track improvements, spot narrative drift over time, and confidently report to leadership or clients with professional PDF summaries, demonstrating proactive brand management.

Multi-Model Monitoring Dashboard

Gain a centralized, real-time view of your brand's standing across the entire AI landscape. Sentaiment's dashboard consolidates perception data from all monitored LLMs into a single interface. This eliminates the need for manual, individual queries and provides a standardized, comparative analysis. Teams can instantly see how different models respond, understand variances in narrative, and manage their brand's holistic AI presence from one powerful command center.

Use Cases of Sentaiment

Proactive Brand Risk Management for PR Agencies

Public relations teams use Sentaiment to conduct pre-emptive audits for their clients, identifying potential misrepresentations, outdated information, or competitive vulnerabilities within AI model responses. By uncovering these risks before they influence public perception or media narratives, agencies can implement corrective actions swiftly, protecting brand reputation and maintaining narrative control in a rapidly evolving information ecosystem.

Strategic Market Positioning for Marketing Teams

Marketing departments leverage Sentaiment to ensure their core messaging and value propositions are accurately reflected by AI. By analyzing the Echo Score and suggested actions, teams can align their website content, blog posts, and technical SEO with what LLMs prioritize. This ensures that when 89% of B2B buyers use AI for research, the AI accurately communicates the brand's strengths and differentiators, directly influencing purchase decisions.

Mergers, Acquisitions, and Rebranding Support

During major corporate transitions, Sentaiment provides critical oversight. Organizations can monitor how AI models are interpreting and communicating news of a merger, acquisition, or rebrand. The platform helps identify confusion between old and new entities, tracks the adoption of new messaging, and provides actions to accelerate accurate AI understanding, ensuring a cohesive external narrative during periods of significant change.

Competitive Intelligence and Gap Analysis

Beyond self-monitoring, savvy teams use Sentaiment to understand the competitive landscape. By auditing competitor brands, organizations can identify the perception gaps and strengths that AI highlights. This intelligence reveals opportunities to differentiate, areas where competitors are vulnerable, and benchmarks for what a strong, clear AI presence looks like within a specific industry.

Frequently Asked Questions

What AI models does Sentaiment monitor?

Sentaiment currently queries and provides analysis from the world's most influential large language models and AI assistants. This includes OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, Perplexity AI, xAI's Grok, and Meta's Llama, among others. The platform is continuously updated to include new and emerging models that gain significant user adoption.

How is the Echo Score calculated?

The Echo Score is a proprietary, unified metric developed by Sentaiment. It analyzes the responses from all monitored AI models across dozens of brand-specific scenarios. The score evaluates two key dimensions: clarity (how precisely and accurately the models describe your brand) and consistency (how uniform that description is across different models and query contexts). A higher score indicates a stronger, more aligned AI brand perception.

How long does it take to see results?

You can get started and receive your first comprehensive Perception Audit and Echo Score within approximately 5 minutes of setup. The automated system runs all model queries in parallel. While the initial audit and actionable insights are immediate, influencing AI model outputs requires implementing the provided Suggested Actions, such as updating web content and schema. Many brands report measurable improvements in their AI visibility within 30 days.

Is Sentaiment suitable for small businesses or only large enterprises?

Sentaiment is built for any organization that cares about its reputation in the age of AI. Its pricing and plans are designed to be accessible to startups, small businesses, and solo entrepreneurs, while its depth of analysis serves the needs of large enterprises and global agencies. The platform democratizes access to AI brand monitoring, which is becoming essential for businesses of all sizes as AI research becomes ubiquitous.